CBS: #MissingType

The #MissingType campaign went global in 2016. We worked with Canadian Blood Services to bring it to life in unexpected ways.

The #MissingType campaign went global in 2016. We worked with Canadian Blood Services to bring it to life in unexpected ways. 
We worked with the City of Toronto to remove the Os from the TORONTO sign at Nathan Phillips Square.
Partners were engaged to remove the letters A, B, and O in creative ways.
We created a Google Chrome Browser Extension that removed the letters from certain parts of your browsing experience.
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