LCBO: Bar Zero

To start a discussion about drinking in moderation, we opened a bar. Without any alcohol. 

Not only was Bar Zero an event that the public could attend, but we filmed a TV spot and created tons of content that will be on the Always Taking Care website in the upcoming months.
To promote the event, we went heavy on social media and wild postings across downtown Toronto.
We teamed up with Frankie Solarik of BarChef, Rob Gentile of Bar Buca, and DJ feelgoodsmalls. 
We created a Snapchat geofilter that showed up for everyone near the location of the event.
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