Canadian Blood Services

We were tasked to develop a 3-5 year brand platform for Canadian Blood Services that included all of their products, in order to increase donations. Our campaign is currently shortlisted for the Cassies.

When you donate blood, a unique feeling of pride unites you with donors everywhere. 
That connection is what inspired our new brand platform campaign, Give Life. 
When people donate blood, stem cells, cord blood, or become an organ donor,
what they are really doing is giving life. That’s why we’ve created a badge of honour: a custom red bandage that donors will receive after they donate.
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